Why Pay for Directory Links?
One of the methods used in Search Engine Marketing is the technique of
buying links.
While some frown on this method entirely, or may not need to partake in
this action, there are those of us who do and reap the benefits.
Paid directory links are better for sem purposes (as opposed to text
link advertising) - because good fee-based directories place your link
in the appropriate category of which the site's main topic is about.
Why does this matter?
For one moment, let's take a look at how a search engine spider spends
its life. It endlessly crawls the Internet, looking to not only discover
new content, but to also find related topics, fresh information and to
also somehow apply all of that knowledge together in order to
algorithimically produce the most relevent result.
So, as the search spider continues to find your site listed in the same
category through-out the web, (for this example we'll use "Software") it
makes it easier for the spider to categorize your site. This partially
explains why you may see some sites that appear in listings that are not
100% on target.
When the search spider repeatedly finds a website within the "Software"
category on many directories, and the site in question is about
software, it makes the ranking easier to compute for the search engine
when delivering results from a user query.
Another factor that is added to the computation is the link weight -
basically, of all the links that the search spider found linking to your
site, how many of them were any or all of the following:
- Relevant
- Lead the search spider to a topical page
- Are from a "Trusted" or "Authority" site
All of these are great reasons to pay for fee-based directories that
take the time to carefully review sites that are listed - take advantage
of this great opportunity!
-To your online success!
contact
webmaster@siteadvertising.org
