The Benefits of Black Hat Techniques
Yes, you read that correctly. There are benefits of "black hat"
techniques used to manipulate rankings in the search engines.
If you work within the search engine optimization industry, or you are a
webmaster, you have most likely already encountered some black hat
techniques in play. As someone who does SEO for a living, it's in my
best interests to know what the techniques are in order to combat them.
Problem is, to a black hat, it's all worth it. While the majority of us
sweat and labor and obsess on getting top rankings in Google and other
search engines, the black hatters sit back and laugh at our efforts.
The elite hatters will "churn-and-burn" websites, but in the three
months of that website's existance, the black hatter can easily make
over 100k from each site.
That's why they continue to employ their techniques, all the while
raking in the cash. This is also the same reason why spammers continue
to do what they do - out of the millions of emails sent, there are
enough people clicking on the advertisement to make them money.
So, now that we know the motivation of the black hat, where is the
benefit?
The black hatters keep the search engines on their toes by constantly
pushing the boundries of manipulating data and information on the web.
If the Googles of the world could just sit back and never apply any new
thoughts to their algorithms, the "Average Joe" would never have a shot
at getting a top spot in the search engines.
All of the top spots would be owned by the players with the most money
to spend.
But, since the black hats continually look for loopholes in the
algorithms, it forces the search engines to continually re-think their
apporach on how to rank the content found on the Internet.
While I admit that it can be frustrating to see a site above yours in
the search engine results that is employing these techniques, you must
keep in mind that you have a chance to achieve top rankings because of
their techniques.
While the black hatter relies on automation to obtain their goals, the
rest of us have to do it with effort. That is the kryptonite of the
black hatters. Eventually, your site should have better, original
content and more relevant links pointing to your site, and that will
drive the black hatters away.
The goal of the black hat is to make money as quickly as possible. The
elite black hatters are smart enough to know when they have been beaten
in a specific area, and will simply turn their focus to another topic.
You can beat the black hat. But it will take time, and it will take
resolve. Consider it a battle - because they do.
-To your online success!
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