Fat Finger SEO
I can say that because:
1.) I have fat fingers,
2.) I am just as guilty as everyone else.
Simply put, not everyone is a typist and we sometimes mis-spell a word
or URL as we enter the text into the browser or search box.
There are many who think that going after these people is a waste of
time since almost all search engines recognize gramatical errors and
make suggestions to the user. But sometimes there are various spellings
of a word, and you need to optimize for all of them.
A great example of this are the variant uses of the following word:
- Wheel Chair
- Wheelchair
- wheel-chair
Which one is correct? According to Google "WheelChair" is the suggested
term. But in the search results, "Wheel Chair" has 76,300,000 million
results, "Wheelchair" has 61,500,000 results, and "Wheel-chair" has
50,700,000 results.
But to the user, any one of those spellings could be correct, and as
long as they ultimately find what they are looking for, why should they
care which way it gets spelled?
In today's SEO game, you need to optimize for all three spellings if you
truly want to own that keyword/phrase. The best way to achieve this is
to make sure that you have all the variants of the word in your page
copy, meta tags, page title and every place that you can insert those
spellings without producing a spammy, keyword stuffed page.
While you will always need to fight the battle of user-friendly design
versus search engine readability, in the end, it's about your users, and
they are the ones who will purchase your product or service.
-To your online success!
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