How to Get Your Site a Top Ranking in
Google
It's the new American dream. Your website appears in a top spot on
Google for your chosen keyword. Next thing you know, orders start coming
in faster than you can handle, and you are rolling in the money. If only
it were so easy, right?
Well,
It can be done. I've done it many times in many different industries.
There is no secret, but rather, it's just knowing what to do. I've made
just about every mistake one can make with a website, but I learned from
every setback. If you were only allowed to do one thing to get ranked
for your site in Google, without a doubt, all you'd need to do is get
links for your site.
Yes, there are many other factors involved in getting your site to a top
position. But this is the most powerful way as of this writing to get a
top spot in Google. It's not just enough to have links pointing to your
site, but you need to have your keyword "anchor linked" to your site.
Anchor linking is when you use your keyword phrase as the click-able
text for a link. So, instead of saying "Click Here", you would use
"Widgets" as the link text.
Now, another point of consideration is determining what keyword/phrase
you want to use to get your site found. Most times, people impulsively
choose a one word phrase. While this would be a great way to bring
traffic to your site, would it bring targeted traffic, with people
looking specifically for your product or service? Most times when people
type in a one letter keyphrase, they are in the beginning of their
search.
They may type in "Shoes", but are really looking for "Running Shoes".
So, if you have a top ranking for shoes, do you serve that user's needs?
Maybe, but they may also be looking for dress, casual, Women's, Men's,
Children's, athletic, girl's, boy's, etc. This is why when you begin to
optimize your site, you should focus on more targeted keyword phrases.
Suppose you sell a certain brand name of dress shoes. For this example,
we'll call the famous brand XYZ. So, by getting anchor links as "XYZ
Dress Shoes", you are already eliminating those users who are looking
for another brand or line of shoe. Next, you need to make sure that the
page that gets linked contains the on the page content with "XYZ Dress
Shoes". If you would link to a page without relevant content, Google
would view this link as possible spam, or more appropriately, irrelevant
content.
Now, once you have compiled your list of keywords, you need to see which
one are searched on the most. The best tool for this is WordTracker, and
it is worth the tiny fee you need to pay to have access for one day.
There are also free tools online that you can use, but WordTracker will
give you the most accurate results.
Once you have run through your list of all your keywords, the obvious
choice is to pick the ones with the highest amount of searches (and
content relevant to your site!). The next step is to then begin the
process of a link campaign. Now, I can already hear you complaining
about doing a link exchange. This is only 1/3 of your campaign. The
ideal method is to not only engage in a reciprocal link exchange, but to
also engage in strategic linking.
Strategic linking is when you get a link to your site without having to
return the favor. What's the best way to do this? Write an article just
like this one. If I get one website to use this article and have it
point to my site, I've just created another link to my site. Pretty
easy, eh?
Since you have now engaged in a linking campaign, you should expect to
see results in Google in as little as 4 days, and as far as 6 months.
All of this is determined by where your links are coming from, and the
popularity of the site from which the link came. Next, you need to get
as many links as you can pointing to your site with your popular keyword
phrase anchor linked to your site.
As I mentioned before, there many other factors that will only enhance
your rankings in Google, but the implementation of a link campaign is
the strongest method to get your site to a top ranking!
-To your online success!
contact
webmaster@siteadvertising.org
